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Project:

Adam Financial Identity

 

Description:

In the world of finance, green is good (at least here in the States) and we wanted everything in this mark to reflect a change for the better.

 

The counterform of the A provides a nice shape to work with, specifically when a green up arrow reflects a positive result in the stock market.

 

A triangle, or delta, also means change, and when that change is green and pointing up, it's been a good day to invest.