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Project:

ETCO Rebrand

 

Description:

ETCO has been providing custom solutions to electrical connection problems for almost 70 years. The problem was there identity looked

ts age.

 

The new mark was built around the "invisible E", which represents ETCO's products: behind the scenes but no less important. The mark also creates a connection between the positive and negative spaces, again visually conveying what made ETCO stand apart.